Fairlife will be premium milk drink that has been put through a filtration process to:
Increase its protein by 50%
Decrease its sugar by 30%Remove lactoseThe product will be the double the cost of normal milk.
Sandy Douglas, Coca Cola’s Global Chief Customer Officer recently told a conference that Fairlife is a “milk that’s premiumised and taste better and we’ll charge twice as much for it as the milk we used to buying in a jug”.
He said reactions in “the test markets have been amazing, and we’ve created a joint venture with a bunch of dairy farmers who are innovative leaders in the dairy industry”.
Fairlife will be premium milk drink that has been put through a filtration process to:
Increase its protein by 50%Decrease its sugar by 30%Remove lactoseThe product will be the double the cost of normal milk.
Sandy Douglas, Coca Cola’s Global Chief Customer Officer recently told a conference that Fairlife is a “milk that’s premiumised and taste better and we’ll charge twice as much for it as the milk we used to buying in a jug”.
He said reactions in “the test markets have been amazing, and we’ve created a joint venture with a bunch of dairy farmers who are innovative leaders in the dairy industry”.
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