From 1 November, John Deere will offer an incentive to new owners of 7310R tractors to limit the fuel consumption of their tractors in transport mode. It applies to any new 7310R model ordered by 30 April 2017.

“As approximately 50% of the cost of ownership is spent on fuel, we want to encourage customers to proactively monitor their tractor’s fuel consumption,” says Chris Wigger of John Deere. “The capabilities of JDLink and our network of specialist dealers will enable operators to track their machine usage and fuel efficiency when in transport mode. This is one of the key benefits of our FarmSight precision farming approach.”

Once the customer signs up to the programme, he/she and his/her supplying dealer will use JDLink to record the tractor’s actual fuel consumption in transport mode during the first full year of ownership. If the total fuel consumption has exceeded the target level, customers will be refunded by the company.

If the tractor consumes less than the targeted amount, owners of more efficient machines will still be rewarded, as they will be reimbursed twice the price per litre saved. Depending on the amount of transport work carried out through the year, this could mean a cash refund worth up to four figures.

John Deere says it takes its responsibility to the environment seriously and the new Fuel Guarantee Programme aims to make a significant contribution to reducing emissions.