Mark Zieg from Bord Bia told the meat outlook conference that Ireland exported 5% more beef in 2016 but because of lower prices, the value was down on the previous year. Total exports amounted to 535,000t which is up 5% on 2015 while the value was €2.38bn, 1% less than the previous year.

Main export markets

The UK remains the main export market though the volume sold there was marginally lower than 2015 at 270,000t, 52% of total exports. France is the next most important market taking 60,000t with the Netherlands growing significantly to take next place at 50,000t, an increase of 18%. Italy and Sweden also showed increases of 9% and 6% respectively with Germany showing the largest growth of all, up 20% to 23,000t. While still a tiny part of the overall export market, sales outside the EU to what are described as third countries grew 1% to 3% overall. Significantly all the extra production in 2016 was sold outside the UK, reflecting the dramatic reduction in the value of sterling.

Listen to an interview with Mark Zieg in our podcast below:

Listen to "Bord Bia's beef head Mark Zieg" on Spreaker.

Upward trend in EU consumption

The conference also heard that the upward trend in EU consumption that began in 2013 continued in 2016, up 2.4% with all our main export markets showing growth apart from Italy where continued economic weakness was reflected in a 3% fall in beef sales.

Overall EU beef exports increased 17% in 2016 to over 500,000t CWE with the biggest increases to Asian markets, notably Hong Kong, the Philippines and Vietnam with Israel also showing large growth. EU imports were up slightly to 248,000t from 241,000t the previous year.

Outside the EU

Beyond the EU the story of 2016 has been the fall in Australian production caused by drought and corresponding large cattle culls in 2015. Elsewhere Bord Bia are predicting that while Australia and New Zealand will have less product, the US, Brazil, India, China and Paraguay will increase supplies.

Mark Zieg’s presentation concluded with a summary of the promotion campaigns that Bord Bia run in the main export markets for Irish beef.

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