New Holland Agriculture will expand its wide offering with new implement product lines as a result of CNH Industrial’s agreement to acquire the agricultural grass and soil business of Kongskilde Industries.

This business develops, manufactures and sells solutions for agricultural applications in the tillage, seeding, and hay and forage segments under various brands, including Kongskilde, Överum and JF. In a statement, New Holland has confirmed that Kongskilde will continue to operate through its current sales organisation and its dealer and importer network, ensuring continuity for customers.

Enlarged offering

New Holland believes the acquisition will create a major extension and enhancement of its offering with the addition of a key product portfolio.

New Holland has a long history in hay machinery, dating back to 1940, when it made a major breakthrough in hay harvesting with the introduction of the first self-tying automatic pickup baler to the American farm machinery market.

New Holland says it will leverage its worldwide strength in the agricultural industry and the expertise of the Kongskilde Grass and Soil organisation and dealer network to grow the brand and its business.

“The acquisition of the tillage, seeding, and hay and forage activities of Kongskilde adds a key product range that will further broaden New Holland Agriculture’s product offering within the agricultural machinery sector. In the meantime, the Kongskilde dealer and importer network will remain the reference point for their customers. This agreement will provide growth opportunities and create a strong platform to develop the Kongskilde business and its brands and we will also gradually integrate their products in the New Holland portfolio,” said Carlo Lambro, brand president of New Holland Agriculture.

Manufacturing plants in Europe

The acquisition comprises a transfer of assets related to the tillage, seeding, and hay and forage activities of Kongskilde Industries. The manufacturing footprint of this business includes two plants in Europe, located in Poland and Sweden, and other facilities across Europe, the Middle East, Africa, Asia-Pacific and North America.

New Holland said that the transaction is subject to various closing conditions, including regulatory approvals.