Over 15,000 products from around the world were entered in the international A’ Design Competition this year, where a jury composed of 83 design professionals, academics, journalists and entrepreneurs scrutinised them in order to pick the winners in each category.

The Platinum A’ Design Award adds to the impressive run of success enjoyed by Valtra’s fourth generation of tractors. Valtra’s N4 and T4 Series have already won the Red Dot Design Award 2016, the Golden Tractor for the Design 2016, Machine of the Year 2015 and Machine of the Year 2016 awards.

Commenting on the success, Kimmo Wihinen, design manager at Valtra and chief designer of the T4 series, said: “The sheer number of awards demonstrates that the success of our products is more than just a fluke. Valtra’s commitment to long-term R&D, in which industrial design plays a major role, has proven to be the right strategy. We genuinely wanted to make the world’s best tractor, one that would help owners create better results in their own businesses”.

Design

The design of Valtra’s fourth generation of tractors has been based on customer needs and direct feedback from their long-term research and development campaign. High-quality and innovative design has had a big impact on ergonomics, usability, reliability, safety and productivity of the new models.

The Platinum A’ Design Award will be presented to Valtra in Italy on 8 June 2016.

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