Strawberries and cream are synonymous with Wimbledon, with tennis lovers consuming 28 tonnes of the fruit and 11,500 litres of cream during the tournament.

The Dealer was intrigued, however, by reports that a new food favourite is gaining ground on the traditional treat. Servings of sushi have almost tripled in three years at the London venue, reaching in excess of 58,000 portions.

With Wicklow man Chris Quinn shaking up centre court with Kim Clijsters, surely some marketing guru would relish the challenge of making an Irish beef delicacy the next must-have for the court-side crew?