A global dairy exhibition has been launched to celebrate dairy farmers, with a prize of $10,000 up for grabs.

The initiative was launched by Diversey’s Deosan Agriculture hygiene brand, together with Promar International.

To win, farm owners, managers and employees are asked to promote the industry by showcasing advancements being made on dairy farms.

Diversey spokesperson Alison Cox said: “It’s time for the industry to stand up and demonstrate the extraordinary progress we have made in the dairy sector, and the innovative ways in which farms have adapted to improve animal welfare and sustainability.

“We are looking for dairy applicants who are excelling through improvements to the efficiency, quality or sustainability of their business.”

Celebrate the positives

Applications can be made by visiting www.wearedairy.com from early February to the end of August 2021.

Judging will take place in September and five finalists will be selected. The overall winner will be announced in October.

Promar International spokesperson Matt Sheehan said: “For the dairy industry, we are living through a time of brilliant change and we want to celebrate the positives.

“I want to encourage the industry to get behind this initiative and promote our progress to not only the farming community, but also a wider audience including consumers.”