A €183m fund has been allocated for the promotion of EU agri food products in and outside the EU in 2021.

The fund will put a special focus on promoting products and farming methods that are aligned with the European green deal objectives.

These include prioritising organic products, fruit and vegetables and sustainable agriculture.

The European Commission said the EU’s policy for the promotion of agri-food products is designed to increase the sector's competitiveness by taking advantage of expanding global agri food markets.

It also raises awareness of the high standards used in EU agriculture, including quality and sustainability.

A new framework for the promotion policy will be put in place next year, as set out in the Farm to Fork strategy.

Crossroads

Agriculture Commissioner Janusz Wojciechowski said: “European agriculture is at a crossroads. Its standards in terms of quality and safety are renowned around the world. It now needs a stronger focus on sustainability.

“Sustainable agriculture has shown benefits for producers by adding value to their products and for consumers who increasingly want sustainably sourced food.

"The 2021 promotion policy budget reflects our growing ambition, also in view of next year's review of our promotion policy framework.

“We need to maintain such a budget over the next years to ensure that this policy can continue supporting the green deal objectives.”

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