Breast Cancer Ireland has received a cheque for €25,000 that was raised through the Glanbia Agribusiness ‘BaleWatch’ campaign.

Catherine Wallace, nurse co-ordinator on Breast Health Education and Awareness at Breast Cancer Ireland, was presented with the cheque by Glanbia chair Martin Keane, along with Glanbia Ireland corporate affairs director Pat O'Keeffe at the National Ploughing Championships on Wednesday.

Pink bales

The funds were raised by employees and farmer suppliers who took part in the pink bales campaign and the Glanbia 300 annual charity cycle.

The pink bales campaign was launched in June this year and saw farmers around the country wrap their silage in pink and place them in visible locations on the farm to help raise awareness of breast cancer among those passing by.

A donation was made to Breast Cancer Ireland for every single roll of the pink silage wrap that was sold.

Later this year, Breast Cancer Ireland’s annual Great Pink Run will take place in the Phoenix Park on Saturday 19 October and the Castle Park in Kilkenny on Sunday 20 October.

Register now on

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Glanbia and Breast Cancer Ireland want to turn the countryside pink

In pictures: first silage bales wrapped with clear plastic