I see Truly Irish is continuing its push into other markets. A couple of years ago it brought out its butter brand and a granola product, and now it has jumped on the protein shake bandwagon. Madeby Moolicious Foods in Co Donegal, the protein shake is on sale in SuperValu and Centra outlets. The butter is produced by North Cork Co-op and LacPatrick. You have to hand it to the Truly Irish people for the innovation.