Based in Enniscorthy, Co Wexford, the Cooney Furlong Machinery Company is one of the first machinery dealers in the country to launch a virtual online showroom. The virtual tool showcases the firm’s impressive portfolio of franchises, including Case IH, Vaderstad, Amazone, Schaffer, Krone and more recently Goweil.

The interactive tools allows users of the dealership's website to virtually walk through the full premises, including the showroom, workshop and outdoor machinery yard. Along the way, machines throughout the premises can be clicked on, giving the user an option to view the individual product brochure or take a cab view of the particular machine.

"This is something we have had in the pipeline for some time now. With travel restrictions around COVID-19, we felt it would be an ideal opportunity to go live and showcase what we offer, only in a more interactive way. At the moment it is only the Case IH range that can be clicked on and interacted with, but in the near future we will have all our other equipment ranges made available in a similar way.

"As manufacturers add new products and models to a range, we will add them to our virtual showroom for our customers to view," explained Barth Landy, business manager for the Cooney Furlong Machinery Company.

To use the virtual too, go to