Dairygold is launching the second year of it Wrap It Pink campaign, in association with the Irish Cancer Society, which last summer saw fields across Ireland sporting pink silage bales.

Last year’s supplies of pink silage wrap sold out in a matter of weeks.

Head of retail at Dairygold Co-Op Superstores John O’Carroll said: “We are thrilled to launch the second year of Wrap It Pink. Last year, it really captured the imagination of farming families across the country. We hope to raise awareness of cancer in rural Ireland and raise valuable funds for the Irish Cancer Society. We were overwhelmed with the success of the campaign and underestimated the demand. This year, we are ready!”

O’Carroll encouraged other agribusinesses and co-ops to embrace the concept and also offer pink silage wrap in support of the Irish Cancer Society.

Head of Fundraising at the Irish Cancer Society Mark Mellett added: “Our social media was awash with eye-catching photographs of pink silage bales last summer and we’ve received such positive feedback on the campaign, which we hope becomes an annual event in our calendar. Wrap It Pink is about supporting mothers, daughters, sisters, aunts, and anyone who has been affected by breast cancer. The campaign helps to provide much-needed funds for vital breast cancer research and services across the country.”

Pink silage wrap will be available from Dairygold Co-Op Superstores across Munster and nationwide at www.coopsuperstores.ie in the coming days.