Dairygold’s pink wrap sold out in a matter of weeks and over 40,000 bright pink silage bales appeared in almost every parish in the country as farmers outside Munster went to Dairygold’s online store to purchase pink wrap. Fields of pink were a constant visible reminder to women to get screened and to talk openly about breast cancer.

“We were overwhelmed by the response to Wrap it Pink during the summer," said John O’Carroll, head of retail at Dairygold. "The campaign really struck a chord with farming families who have been affected by cancer and farmers were proud to wrap their silage in pink for a great cause. We are now planning Wrap it Pink for 2016 and look forward to continuing our partnership with the Irish Cancer Society."

Wrap It Pink was an initiative of Dairygold in which both the farmer and Dairygold made a contribution to the Irish Cancer Society for every roll of pink silage wrap sold.

“We are so thrilled with the amazing success of Wrap It Pink," said Mark Mellett, head of fundraising at the Irish Cancer Society. "It was such a unique campaign that has really helped us raise awareness of breast cancer in rural Ireland. Around 700 women die from breast cancer each year, so we still have a lot of work to do in terms of raising awareness, ensuring women go for screening and supporting those affected at every stage. We very much appreciate all of the farmers' support and look forward to working with Dairygold on this initiative again in 2016.”

Click here to see the photo story we did in June of all the pick bales around the country.