Adam Woods spoke to Eamon Corley and Hugh Doyle this week – key figures in the establishment of the new Beef Plan Movement. They claim to be adding 1,500 farmers to the group every week, although whether these farmers are actively engaging or being added to circulation lists is not clear.

However, for longevity, it is important that proper data management and retention regulations are being adhered to at this early stage in the establishment of the group.