Last Friday, the IFA launched its annual campaign aimed at highlighting the extent to which some retailers are abusing the Irish brand. IFA president Joe Healy gave numerous examples of how Irish labels and Irish-sounding brand names were being used in a way which could have the effect of misleading consumers into thinking imported products were of Irish origin.

As Amy Forde reports, the IFA was able to show examples where, in the case of chicken, despite claims of being produced in Ireland on the front packaging, the labelling on the back revealed that the product was produced using EU and non-EU chicken.