What stood out in Glanbia’s financials last week was the decline in profits in its sports nutrition division – once the jewel in the crown.

The big challenge for Glanbia boss Siobhán Talbot will be to revive this ailing business. But how can this be done?

Glanbia needs a new poster boy. Someone to build its Optimum Nutrition brand around and revive sales of its range of whey powders and protein bars. And The Dealer thinks he knows just who might fit the bill – US golfer Bryson DeChambeau.

It’s an out-there idea, but DeChambeau used his time away from the golf course during the lockdown months to bulk up his muscle and add more power to his golf game.

The golf star added over 9kg (1.5 stone) in muscle weight during lockdown, which he attributed to a lot of hard work in the gym and a bumper diet of 3,500 calories per day, including six protein shakes.

The obvious move for Glanbia would be to sign DeChambeau up.

When he consumes this much protein, he could probably boost their sales by double digits on his own.