Herdwatch has formed a partnership with Mole Valley Farmers in the UK, aiming to access thousands more customers.

Herdwatch said that the app is currently used on over 10,000 farms across the UK and Ireland. This is the first time since it was founded in 2014 that a third party will be able to promote and sell the app.

The partnership was launched as part of the Mole Valley Farmers-Moletech product line at the Royal Cornwall Show.

The ultimate aim is to help farmers improve herd productivity and profitability

“Technologies that help day-to-day farm management are increasingly relevant considering increasing herd size, coupled with labour challenges. The ultimate aim is to help farmers improve herd productivity and profitability, whilst making their lives easier and maximising the lifetime performance of the dairy herd,” Helen Hollingsworth of MoleTech said.

Mole Valley Farmers was established in 1960 by a small group of farmers in South Molton, north Devon. Today, there are over 8,300 farmer shareholders and 45,000 country members and a turnover in excess of £464m.

The Herdwatch growth partners programme is open to all agribusinesses and agri professionals who want to sell the farm management app to their farmer customers.

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