Irish beef exports to Japan are dominated by tongue with 238 tonne of irish tongue exported to Japan in 2018 . Tongue is seen as a fast easy product to cook and is popular as a quick cheap lunch during the day for people working in the city.
Tongue is cut into thin slices and fried or grilled quickly and served with rice and salad. The package meals above retail for between €12-€17 per meal.
Irish Tongue is promoted in some chains of restaurants as grass fed, healthy and safe. This is a photo of a menu from a restaurant chain in downtown Tokyo.
Japanese consumers are becoming more health conscious and ketogenic diets (low carbohydrate diets) have experienced huge growth since 2016. Lean meat has the opportunity to capitalise on changing consumer demands.