The annual LAMMA (Lincolnshire Agricultural Machinery Manufacturers Association) has announced it is to move to the NEC in Birmingham from January 2019.

The move is seen as a response to demand from exhibitors and attendees wanting to avoid cold weather in January.

Commenting on the move to the NEC, Elisabeth Mork-Eidem, group head of events at Briefing Media, said: “We are excited by the opportunities that this new venue creates for the LAMMA show. LAMMA has a deserved reputation as the meeting place for the entire industry at a time of the year when key buying decisions are made. The move to the NEC will provide an entirely indoor environment, bringing it up to the professional standards that are expected of a market-leading event.

“The NEC is the UK’s leading exhibition venue and provides unparalleled scale, facilities and transport links, and we are looking forward to working with the NEC to ensure that LAMMA grows and develops further to serve this important market.”

Kathryn James, managing director of NEC Group Conventions and Exhibitions, said: “We are delighted to welcome LAMMA, along with their exhibitors and visitors, to the NEC. We understand the importance of the event to the agricultural sector, and are honoured to be working with them as they bring their popular event indoors to serve the growing needs of the industry.”

The first LAMMA show at the NEC will take place on Tuesday 8 and Wednesday 9 January 2019, with proximity to Birmingham an added bonus for Irish visitors.