For every €1 spent on prime cuts of fresh meat, supermarkets are taking up to almost half for themselves. An investigation by the Irish Farmers Journal reveals for the first time the level of profits that supermarkets in Ireland are making on Irish beef, lamb, pork and fresh produce, even at discounted prices.

The Irish Farmers Journal has obtained internal price guides sent to supermarket management which reveal that Irish supermarkets are making gross profit margins of between 20% and 45% on fresh meat.