Many of us think of agtech and innovation as the high flying technical and computerised solution to the jobs farmers have to do everyday. In a way, we are correct. However, for the last 100 years we have seen companies and processes that were once an agtech start-up become a device or machine used routinely on the farm. Think of processes like pasteurising, combining, driving tractors etc.

While the opportunity for on-farm investment at current beef prices is beyond many suckler farmers, some are still investing in this technology because it solves a problem or makes the job easier. Dairy farmers are also investing with technology in the milking process that makes the monitoring and use of the information gathered every day easier and more user friendly to the farmer.