The National Dairy Council (NDC) is inviting children to audition for a major new advertising campaign launching this autumn, which celebrates Irish dairy.
The campaign, developed by Core Creative, will appear on all major platforms including television, streaming, radio, digital, social channels and outdoor billboards.
The role is for the character of Seání, a boy, aged between seven and 12 years, who comes from a dairy farm and is an expert on all things farming. No acting experience is required.
According to the casting team, personality comes first, as children who are naturally confident, curious and comfortable being themselves on camera are being encouraged to apply.
Pasture-based farming
“Our new campaign launches in September and will celebrate Ireland’s pasture-based farming and highlight the National Dairy Council’s guarantee in a memorable way," NDC CEO Emma Walls said.
"We are working with a very experienced casting director to find our Seání. We want to find the very best person for the role, whatever their background, and the auditions are open to all boys in the age range.
"Since authenticity is key, children from farming backgrounds may well have an advantage when it comes to the final decision,” she said.
Although the current casting call is only open to boys, the NDC said girls will also have an opportunity to feature in future campaigns.
Applications will close on 21 July 2026. For more information or to apply, click here.
SHARING OPTIONS