Embrace FARM is gearing up for its annual Wear Our Wellies (WOW) day on 6 February to raise funds for the charity.

The fundraiser encourages schools, businesses, groups and individuals to wear their wellies wherever they are for the day to raise both funds and awareness foe Embrace FARM.

Embrace FARM is a support network for farm families in the aftermath of a serious injury or sudden death.

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Last year’s WOW day saw over €6,000 in donations land with the charity for the provision of emotional and practical supports for Irish farm families impacted by serious injury or sudden death.

“It was incredibly heartwarming to see people rallying last year for another incredibly successful WOW day,” Embrace FARM co-founder Norma Rohan said.

“This unique fundraiser lets us connect with both farming and non-farming communities, allowing us to highlight the impact a serious injury or sudden death has on a farming family and the broader farming community.

“And best of all, it's good craic, so get your friends, family, colleagues and join us as we wear our wellies on 6 February.”

How to get involved:

  • 1: Register your group’s WOW Day Fundraiser by clicking here and wear your wellies.
  • 2: Choose how you would like to donate. You can donate by clicking here or you can donate €3.60 at a text message cost of €4 to Emrace FARM by texting FARM to 50300.
  • 3: Share your WOW Day by tagging @embracefarmsupport across all social media platforms.