Irish grocery market data, released by Worldpanel by Numerator for the period to 14 June, shows that prices increased by 4.77% when compared to the same period a year earlier.
This represents a 0.74% reduction in the pace of inflation from the reading in May.
Take-home sales increased by 4.8%. This was driven by more purchases of burgers, soft drinks, ice-cream and fruit as consumers made the seasonal shift to warmer-weather purchases.
Eimear Faughnan, head of retail at Worldpanel by Numerator (Ireland), said: “June delivered another bank holiday and the start of the World Cup. Barbecues fired up across the country, with shoppers spending just over €502,000 more on chilled burgers and grills.”
Bargain hunting
Shoppers were still on the lookout for bargains, with promotional spending accounting for 23.5% of purchases, the highest of the year so far.
Looking at market share, Dunnes maintains the number-one spot with 23.8% of the market, Tesco is in a close second at 23.6%, while Lidl and Aldi are at 15% and 11% respectively.
Worldpanel says its inflation measure is a “pure” calculation of inflation, in which prices of over 30,000 individual products are compared. Individual shoppers can reduce their personal level of inflation by changing the products they buy, or by switching from branded goods to supermarket own-label goods.
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