Dawn Meats launched Irish Wagyu steaks in Toronto, Canada, this week, Bord Bia has announced.

It is now the only market in North America where Irish Wagyu can be purchased.

The Wagyu breed of cattle originates from Japan and the meat is known for its high levels of marbling. In Ireland, Wagyu beef is produced by specialist farmers who crossbreed Japanese Wagyu genetics with Irish-bred cattle.

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Last year, Dawn Meats won world’s best steak at the World Steak Challenge and also won the award for the world’s best grass-fed ribeye for its premier butcher ribeye Wagyu cross steak.

Dawn Meats CEO Niall Browne said: “Irish Wagyu beef is produced and processed in close partnership with our specialist farms and its launch in Canada reflects demand for Irish steak where quality and consistency are highly valued, particularly in high-end hotels and restaurants.”

Irish exports to Canada

Bord Bia has said that Canada is becoming an increasingly important market for Irish food and drink exports, which were worth €164m in 2025.

Canada represents the 12th largest food and drink export market for Ireland and the fourth largest outside the European Union.

In 2025, meat exports to Canada were worth over €21m, with beef being the main category.

Speaking on the launch in Canada, Bord Bia CEO Jim O'Toole said: “The launch of Irish Wagyu to Canada represents a notable step for Ireland’s beef sector and reflects growing interest in Irish steak among international buyers.

“It also shows the beef sector’s ambition and reflects Ireland’s commitment to the Canadian market, particularly important during this time of international trade volatility and market uncertainty.”