Minister for Agriculture Martin Heydon has officially launched the ICBF Beef Quality Awards, which aim to recognise farmers who are using the commercial beef value (CBV) to maximise profits on their farm. The awards are sponsored by ICBF, FBD Trust and six meat processors, namely ABP, Ashbourne, Dawn Meats, Foyle Food Group, Kepak and Liffey Meats.

Speaking at the launch in ICBF’s Tully research station in Co. Kildare, Minister Heydon said: “I’m delighted to be involved in this initiative.

“It’s really important that my Department support these awards because we don’t have enough awards for the beef sector in general.

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“Awards recognise the best in class and highlight the possibilities to other farmers.”

Award winners across four categories who are actively using CBV to their betterment will be chosen, with farm profiles and video content to run across the next four weeks in the Irish Farmers Journal and online.