Macra is delighted to be taking part in the Sustainable Livestock Village at this year’s Tullamore Show and FBD National Livestock Show, taking place on Sunday, 10 August 2025. This marks Macra’s first appearance in the Village, and our involvement brings a fresh focus on young farmer innovation, succession planning, and practical action for climate and the environment.

The Sustainable Livestock Village is a collaborative initiative supported by FBD, Teagasc, Bord Bia, the Department of Agriculture, and other leading agri organisations. It offers real-world demonstrations and guidance to help farmers reduce emissions, improve biodiversity, and boost economic resilience.

Macra’s role this year is to bring focus on to the crises faced in terms of generational renewal, ensuring that that the voices of young farmers are not only heard but central to the conversation about the future of Irish agriculture.

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We’re also delighted to contribute to the Speakers’ Corner, running from 11am to 2pm, where farmers will lead short, engaging talks, with the morning session at 11am focusing on farm succession. This stage is proudly supported by FBD Insurance, long-time supporters of rural communities and the Tullamore Show’s title sponsor.

A key highlight of our participation is the “Livestock Innovators” session in the afternoon, which will feature young farmers sharing innovative, practical solutions to everyday challenges.

From technology that enhances work-life balance to approaches that ease generational transition, these stories demonstrate how young people are driving positive change on farms across the country.

Speaking ahead of the event, Macra national president Josephine O’Neill said: “Macra are set to have a very busy day with our own stand where the FBD Farm Skills national finals will be taking place and it’s also our first time participating in the Sustainable Livestock Village.

“It’s great to see so many of our members sharing how they are leading the way in innovation in farming.”

Macra encourages all members and supporters attending the show to visit the Sustainability Village, take part in the conversations, and show how the next generation is ready to lead Irish agriculture forward.