European Commissioner Phil Hogan is keenly aware of the damage the own-label concept is doing to farmers. At the Irish Farmers Journal Dairy Day, he revealed that 80% of liquid milk now sold in Ireland is own-label – compared with 40% a few years ago. He also said that, in his view, a mistake was made in repealing the Groceries Order that banned below-cost selling. He is right to pinpoint these two aspects of the food chain that are so damaging. We look forward to proposals with real teeth.