Established in 1974 by Patrick Butterly, Irish Farm and Garden Machinery (IFGM), has become a family affair as the thriving business is now operated by his sons, Paul and Kieran Butterly.

“We distribute garden machinery to specialist service dealers in Ireland and Northern Ireland. This ensures that the customer will receive excellent after sales care,” explains Louise Gannon, head of marketing.

“Last year we set up www.gardenmachinery.ie, which is an online click and buy site so we can sell directly to customers.

“When they purchase a product via our website, we send the machine to the dealer in their area and from there, the dealer takes over.

“The customer picks up the machine from their local dealer who will help to set it up, and if the customer has any issues they can contact the dealer.”

IFGM are renowned for welcoming overseas brands on to the Irish market.

“We sell a wide range of products including lawnmowers, lawn tractors and zero-turn ride-ons.

“ECHO is one of our newest brands which is Japanese. We started distributing that range of handheld equipment, including chainsaws, in 2017,” says Louise.

“We also have Snapper which is a famous American brand. We are the company that brought Snapper to Ireland originally.”

Louise notes that IFGM is a seasonal business with particular products becoming best-sellers at different times of the year.

“With handheld equipment the season is coming to a close but hopefully the weather will start to improve and the sales of lawnmowers and lawn tractors will start to increase.”

Due to their product distribution both sides of the border, the business’ reps travel throughout Ireland to visit dealers.

IFGM also sells parts so when the dealers require machinery components to dealers.

“We support our dealers as best as we can. They are very experienced and are able to provide after sales service for the customer.

“In that regard the dealer network is very important.”

If you would like more information on IFGM see www.gardenmachinery.ie

Read more

https://www.farmersjournal.ie/ride-on-tractor-lawnmowers-on-test-263304

https://www.farmersjournal.ie/your-garden-shed-needs-more-than-just-a-mower-264272