I got a call from a farmer in the west who thought he was seeing things when he got his factory cheque after killing a bull and his 13-year-old grandmother. The bull, aged 16.5 months, weighed 546kg, graded U+3= and was paid €3.70/kg. The granny weighed in at 532kg, graded a U=3+ and was paid €3.80/kg. The young bull came into €2,022 while the grandmother came into €2,024, €2 more.

Prime beef, how are ye?