In a rapidly changing landscape, where the worldwide agricultural trade fair programme has been seriously disrupted, CNH Industrial has devised an exceptionally innovative way of reconnecting with its customers, the world’s farmers.

YOUNIVERSE, the first digital agricultural machinery fair designed around the protagonist - you - is not just another live-streaming event or virtual showroom, rather a totally immersive, infotainment experience like no other.

YOUNIVERSE is a bespoke platform which uses cutting-edge technology, designed specifically for farmers, to provide a digital gateway to CNH Industrial’s global agricultural brands: Case IH, STEYR and New Holland Agriculture, as well as sister powertrain brand FPT Industrial and CNH Industrial’s accelerator for tech startups, AgXtend.

YOUNIVERSE is easily accessible through an interactive website and all mobile devices, enabling you to discover new agricultural machines, unveil new products, follow dedicated events, view special contents, chat with specialists and make connections with peers.

A dedicated app will make the whole process easy.

The CNH Industrial brands will each welcome visitors into their own individually ‘branded’ universes, where a series of virtual landscapes and products will lead them on a journey of progressive discovery.

By selecting an avatar of their choice, the user can explore each world, in search of thought-through solutions for their needs, sustainable ideas and efficient, reliable products.

A programme of supporting events will mirror the richness of traditional in-person shows.

A world of agricultural opportunity awaits.

Free registration opened on 25 February at

The event will be staged starting from 9 April 2021.


CNH Industrial, 25 St. James’s Street, London, SW1A 1HA


Registration at: