Further developing awareness of Ireland’s ‘green’ brand in Asian countries and prioritising sustainable food production will be key for Irish export success in Asia, a new report has found.
The Strategic Importance of Asia for Ireland’s Agri-food Sector report, by Asia Matters and KPMG, outlined a number of priorities for Ireland’s agri-food export sector to expand its position as a global supplier.
In order to satisfy the demand for quality, safe and nutritious food to rapidly growing consumer middle classes in Asia, Ireland should:Consistently deliver world-class biosecurity.Further develop awareness of ‘green’ brand in Asian countries.Prioritise sustainable food production.Sign high-quality trade agreements with Asian customers.Articulate a collective industry vision.Invest time and resources in understanding Asian consumer trends.
The report looks at current exporting trends from Ireland to Asia and future opportunities, the conditions needed for Ireland to remain competitive and practical advice for businesses seeking to establish or expand their presence in Asia.
As Asian countries advance to become the foremost consumers of global food supply, Irish businesses across agriculture, food and beverage, fisheries and fish-processing industries have a unique opportunity to leverage competitive advantages, such as Ireland’s reputable quality assurance regimes, world-class research capabilities, human capital and positive trading relationships to gain further foothold in Asia.
We are a country of over 5m that produces enough food to feed over 50m people
Commenting on the opportunity for Ireland, Minister for Agriculture Michael Creed said that Ireland’s agri-food sector is heavily export focused. “We are a country of over 5m that produces enough food to feed over 50m people. There is huge potential for the development of new markets for Irish agri-food exports in Asia,” he said.
Alan Dukes, chair of Asia Matters and former Minister for Agriculture, added that “understanding the future Asian demand for food is vital if Ireland is to succeed in the rapidly evolving Asian markets.
“Ireland is well positioned to achieve ambitious targets of almost doubling agri exports by 2025.”
Head of agribusiness with KPMG in Ireland David Meagher said: “We know that Asian demand is on the rise, and that Ireland produces very high-quality food, but to capitalise on the opportunity amid common global trading challenges, we must excel in developing trusting relationships with trading partners and deepening our understanding of Asian consumers.”
Irish dairy is now playing in new and exotic global markets
Malaysia offers opportunities for value growth in exports