The prizewinners were Suzanne Greally, Lismullen, Tara, Co Meath, who is off to the Coopex Expo Montbeliarde Show in February and Eamonn O’Shea, Ballinabanogue, New Ross, Co Wexford, who won a trip to the Jura Betail Show in March.

The society reports strong interest in the breed and is looking for pedigree registered in-calf heifers for a number of customers.

As an incentive to encourage former and new clients to register their stock, the society is offering first heifer registration free in the coming year. Membership is €60.

The society launched its new website at the Ploughing: www.montbeliarde.ie Contact Ann Fitzgerald, secretary, at 086-3367051 for further information.