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Title: Watch: new Agri Aware campaign to air in cinemas and on TV
The ‘Many Hats, One CAP’ advert is set to air on television and in cinemas in the coming weeks, with the campaign highlighting how important investment in agriculture is to the wider Irish economy.
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Watch: new Agri Aware campaign to air in cinemas and on TV
The ‘Many Hats, One CAP’ advert is set to air on television and in cinemas in the coming weeks, with the campaign highlighting how important investment in agriculture is to the wider Irish economy.
This week, Agri Aware launched its new 'Many Hats, One CAP' TV and cinema advert.
Produced by Traction Marketing, the advert is part of a wider campaign which aims to promote and showcase how the Common Agricultural Policy (CAP) affects everyday life in Ireland, whether that is subsidies paid to a farmer directly or the countless indirect knock-ons that keep rural Ireland alive.
The launch took place at Movies Dundrum, Dublin, on Thursday evening, where both the full and short versions of the advert where premiered for the first time on screen.
Rural landscape
The ad itself follows a day in the life of a number of characters who make up the rural landscape in Ireland.
From clips of rural entrepreneur and chef Edward Hayden cooking up a storm in his Graiguenamanagh cookery school, to farmer Kevin Moran up before dawn in Galway to milk his dairy herd, it gives viewers a glimpse into the role the agri-food industry plays.
Agriculture is a huge economic multiplier, which keeps rural Ireland alive
At the premiere, there was a panel of guest speakers which included Agri Aware chair Alan Jagoe and three of the stars in the ad; Hayden, Moran and Teagasc researcher Dr Dayle Johnston
.
Hosted by Marty Morrissey, the panel reiterated the point that agriculture is a huge economic multiplier, which keeps rural Ireland alive, and the CAP is central to that.
Alan Jagoe spoke of the huge work, time and spend going behind the campaign.
“It costs money to put it out there, but consumers and society need to know where their money is going and who they are supporting.
"There needs to be an understanding and respect for the production costs and efforts that go into food production,” he stressed.
2016 FBD young farmer of the year Kevin Moran made the point that CAP itself “is not just one thing – a subsidy for a farmer - it is much more than that; it’s an investment in food security, an investment in rural economies and this investment is invaluable to rural Ireland”.
'Many Hats, One CAP' is a 12-month public information campaign that will go live across TV, radio, cinema, social media and print over the coming weeks.
This week, Agri Aware launched its new 'Many Hats, One CAP' TV and cinema advert.
Produced by Traction Marketing, the advert is part of a wider campaign which aims to promote and showcase how the Common Agricultural Policy (CAP) affects everyday life in Ireland, whether that is subsidies paid to a farmer directly or the countless indirect knock-ons that keep rural Ireland alive.
The launch took place at Movies Dundrum, Dublin, on Thursday evening, where both the full and short versions of the advert where premiered for the first time on screen.
Rural landscape
The ad itself follows a day in the life of a number of characters who make up the rural landscape in Ireland.
From clips of rural entrepreneur and chef Edward Hayden cooking up a storm in his Graiguenamanagh cookery school, to farmer Kevin Moran up before dawn in Galway to milk his dairy herd, it gives viewers a glimpse into the role the agri-food industry plays.
Agriculture is a huge economic multiplier, which keeps rural Ireland alive
At the premiere, there was a panel of guest speakers which included Agri Aware chair Alan Jagoe and three of the stars in the ad; Hayden, Moran and Teagasc researcher Dr Dayle Johnston
.
Hosted by Marty Morrissey, the panel reiterated the point that agriculture is a huge economic multiplier, which keeps rural Ireland alive, and the CAP is central to that.
Alan Jagoe spoke of the huge work, time and spend going behind the campaign.
“It costs money to put it out there, but consumers and society need to know where their money is going and who they are supporting.
"There needs to be an understanding and respect for the production costs and efforts that go into food production,” he stressed.
2016 FBD young farmer of the year Kevin Moran made the point that CAP itself “is not just one thing – a subsidy for a farmer - it is much more than that; it’s an investment in food security, an investment in rural economies and this investment is invaluable to rural Ireland”.
'Many Hats, One CAP' is a 12-month public information campaign that will go live across TV, radio, cinema, social media and print over the coming weeks.
With Agri Aware, the NDC, Bord Bia and Meat and Dairy Facts already on the pitch, why are there talks around setting up a separate grouping to present the truth around farming to the public?
The proposed entity would be tasked with countering the negative portrayal of agriculture in relation to the environment, water quality, biodiversity loss and climate change.
The farm in Newbridge will cater for school tours and educate primary school children on where their food comes from.
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