Peter Byrne lives near Roscrea in Tipperary, is passionate about the GAA and is married to Joan with seven children – and he happens to be the CEO of a rural-based business turning over €100m a year.

Peter, the youngest of six, came from a farm in Tipperary, so it might seem logical that after his Leaving Cert he went to agricultural college. However, Peter had to be prompted to do so by a friend that was in UCD studying the topic. The fortunate recipient of a Department of Agriculture scholarship, Peter joined his friend in ag science in UCD in 1971.