While it may be contentious, Irish beef and dairy farmers should shout for England at the World Cup. If that’s a step too far, then Germany is the side to get behind. The two teams represent Ireland’s largest markets for beef and dairy.

A long run in the competition for England or Germany will be good for demand of Irish beef and dairy this summer, as burger and pizza consumption spikes during the World Cup.

Cheese prices have been very strong over recent months due to the expected spike in pizza sales, while demand for manufacturing beef used to make burgers is underpinning the Irish beef price of €4.20/kg at the moment.