Whether it was the huge economic implications or the convenient location just down the road from Dublin, Monday’s IFA Brexit conference attracted more than the usual hardened farming media pack.

At the press table, The Dealer overheard two city slicker hacks dispatched by a well-known newspaper enquire about the meaning of the expression “road frontage”.

They obtained the necessary technical explanations from the agricultural correspondents in attendance.

The event was aimed at communicating farmers’ key concerns to a wider audience: mission accomplished.