Bord Bia this week submitted an application to the European Commission for €3m funding for promotion of Irish suckler beef in Germany and Italy. If the application is successful, it is likely that a two-year campaign would get under way in the two premium EU markets in early 2020.
The application follows research in a number of EU markets to ascertain whether there could be customer interest in Irish grass-fed suckler beef
European co-funding at a 70% rate is available for such marketing campaigns but there will be applications from a number of member states.
ADVERTISEMENT
The application follows research in a number of EU markets to ascertain whether there could be customer interest in Irish grass-fed suckler beef.
While Bord Bia has not released the findings, a spokesperson said they were sufficiently positive to make running a campaign worthwhile.
Register for free to read this story and our free stories.
This content is available to digital subscribers and loyalty code users only. Sign in to your account, use the code or subscribe to get unlimited access.
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
CODE ACCEPTED
You have full access to the site until next Wednesday at 9pm.
CODE NOT VALID
Please try again or contact support.
Bord Bia this week submitted an application to the European Commission for €3m funding for promotion of Irish suckler beef in Germany and Italy. If the application is successful, it is likely that a two-year campaign would get under way in the two premium EU markets in early 2020.
The application follows research in a number of EU markets to ascertain whether there could be customer interest in Irish grass-fed suckler beef
European co-funding at a 70% rate is available for such marketing campaigns but there will be applications from a number of member states.
The application follows research in a number of EU markets to ascertain whether there could be customer interest in Irish grass-fed suckler beef.
While Bord Bia has not released the findings, a spokesperson said they were sufficiently positive to make running a campaign worthwhile.
If you would like to speak to a member of our team, please call us on 01-4199525.
Link sent to your email address
We have sent an email to your address. Please click on the link in this email to reset your password. If you can't find it in your inbox, please check your spam folder. If you can't find the email, please call us on 01-4199525.
ENTER YOUR LOYALTY CODE:
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
SHARING OPTIONS