I was recently directed to the website of the new industry initiative Meat and Dairy Facts by its PR company.

However, I mistakenly typed in meatanddairyfacts.com instead of meatanddairyfacts.ie.

To my surprise, hasn’t that website name been bought by the Vegan Society.

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It seems someone forgot to register and protect the .com domain name and the vegan campaigners advanced and registered it a full month before the Meat and Dairy Facts launch last week. It makes me wonder where the people behind these posters have ears.