Sign in to your account
Forgot / Reset Password? Click here
Not registered with Farmers Journal? Register now to read 7 Member articles for FREE
Or

To redeem your unique loyalty code from the print edition click HERE
Just one final step...
You must confirm your email address by clicking on the link we’ve sent to your email address.
You are only one short step away from reading...
NI farmers receive cash boost for local milk
Register below to read seven Member articles
for free per month.
Or to redeem your unique loyalty code
from the print edition click HERE
Only takes a second!
Already registered with Farmers Journal? Sign in
By registering an account you agree to our Privacy Policy and Terms of Service.
code

NI farmers receive cash boost for local milk

By on
Asda is the first supermarket in Northern Ireland to sell Dale Farm Farmers’ Milk, giving its customers the option to pay a little extra in support of local dairy farmers.
Asda is the first supermarket in Northern Ireland to sell Dale Farm Farmers’ Milk, giving its customers the option to pay a little extra in support of local dairy farmers.

Available in each of Asda’s 16 NI stores from 21 November, Dale Farm Farmers’ Milk will retail at £1.12, which is 25 pence above the price for a standard 2 litres. The additional 25p will be returned to Dale Farm and shared equally among the company’s 1,300 farmer owners.

The initiative was developed after research carried out by market research firm Mintel revealed that 63% of consumers said they would willingly pay more for dairy products if they were assured the extra money goes back to farmers.

The Northern Ireland launch follows on from the success of a similar scheme in Britain where Asda has partnered with Arla, the farmer-owned dairy co-operative, to supply the ‘give a little back’ milk which has been well received by customers.

The new Dale Farm-branded 2 litre milk will be available in both whole and semi-skimmed varieties.

Comment

Stephen Cameron, Group Commercial Director, Dale Farm commented: “The launch of Dale Farm’s ‘Farmers Milk’ is a great boost to our dairy farmers, especially during winter months when they have additional costs. Research shows that where food comes from, and who benefits, influences how people fill their shopping basket. Consumers are willing to pay more if they know it goes directly to the farmers that produce it.

“At Dale Farm, our farmers don’t just milk the cows, they own the company. We are grateful to Asda for their continued support and for providing an opportunity for shoppers to give something back to Dale Farm dairy farmers.”

With the countdown to Christmas underway Michael McCallion, Asda’s head of local sourcing for Northern Ireland, believes the introduction of Farmers’ Milk to Asda’s NI local stores is timely: “More than ever our customers want to understand where their food comes from and how it is produced. Dale Farm Farmers’ Milk is an example of effective collaboration, helping to communicate the ‘farm-gate to plate’ message in a meaningful way and offering our customers the chance to play their part in supporting the agricultural community.”

Read more

Northern Ireland’s Dale Farm announces big increase in milk price

Three in ten consumers would pay 20c more for milk so farmers get fair price

Related tags
Related Stories
2500 sheets of waterproof chipboard. Ideal for anybody looking to lay a floor. B...
Have you got an object at home of historical or cultural importance? A new socia...
Stone tunneling single pass system, 450mm deep x 170mm wide drains....
Planning permission & Retention 10 years experience reference available. Call A...
Experienced operators, references available. Call for details....