Christmas growers launch real tree campaign
This year, Irish families are being encouraged to choose an Irish-grown tree by looking for the Love A Real Tree label, which will prove the tree was grown by an ICTGA member.
Model Rosanna Davison endorsed real Irish trees at the launch of the #lovearealtree campaign by the ICTGA.
A survey on behalf of the ICTGA reveals that 44% of consumers are likely to opt for a real tree this festive season, with an average spend per tree of €43.
A bumper harvest is expected this season
Almost half of Irish households say they will be buying a real Irish Christmas tree this year, with between 350,000 and 400,000 trees expected to be sold throughout the country in the run-up to the big day.
The survey also reveals that:
According to Dermot Page of the ICTGA, a bumper harvest is expected this season.
“Over 80 of our member growers across the country have been busy harvesting their crop. More than 550,000 trees will be cut, 350,000-plus for the domestic market with the balance being exported to European markets including the UK, Germany and France,” he said.
Tree labelling system
The ICTGA is expanding its tree labelling system this year to help guide consumers on buying a home-grown product of the highest quality.
Families are being encouraged to choose an Irish-grown tree by looking for the Love A Real Tree label which will prove the tree was grown by an ICTGA member.
Consumers are being advised to check that their tree has a label which will show it has been grown in Ireland. If a tree does not have a label, Page advises asking the grower about its source to make sure it is Irish-grown.