Fizzy milk, or as Arla calls it, a “sparkling milk and fruit drink”, is just one of the products in development at the company’s innovation centre in Denmark.
The innovation centre sees chefs, scientists, consumers and customers all come together to identify and shape the trends, technologies and products that will shape the dairy industry in the years to come, an Arla spokesperson told the Irish Farmers Journal.
While the spokesperson said that the company couldn’t say if or when the product will come to market, the company last year said that such a product could be trailed in the UK, Singapore and the United Arab Emirates (UAE).
Last year Arla announced that fizzy milk, a milk and tea drink and an energy drink rich in protein were all part of Arla’s ambition to triple its business outside standard white milk in the global beverage market.
“We are continually investing in new products to meet changing consumer tastes and preferences,” the spokesperson said.
Currently, Arla’s innovation focus includes developing ambient beverages, in which milk, yogurt or whey is the main content.
They can be flavoured, carbonated or with added specific benefits such as protein, fibres or grains, etc, according to Arla.
However, the team will also have to think beyond dairy, for example by using milk, yogurt or whey as an ingredient in other popular beverages such as sports drinks, water, coffee, tea and so forth, it said.
The benefits of milk
Along with calcium, milk also contains B vitamins, iodine and phosphorus – nutrients which aid bone health, cognitive functions and help generate energy.
Futhermore, over the last number of years, milk has been promoted as a sports energy drink, with the National Dairy Council (NDC) bringing top Irish athletes on board in milk promotions.
As a recovery drink milk contains three things which can help with recovery after exercise; lactose, proteins (such as whey and casein) and potassium (which contains electrolytes to rehydrate).
With butter prices through the roof at the minute, could a fizzy milk be the next frenzy in dairy?
Read more
€86 million Dairygold facility opened in Mallow
Green light for Glanbia’s third dryer at Belview
Fizzy milk, or as Arla calls it, a “sparkling milk and fruit drink”, is just one of the products in development at the company’s innovation centre in Denmark.
The innovation centre sees chefs, scientists, consumers and customers all come together to identify and shape the trends, technologies and products that will shape the dairy industry in the years to come, an Arla spokesperson told the Irish Farmers Journal.
While the spokesperson said that the company couldn’t say if or when the product will come to market, the company last year said that such a product could be trailed in the UK, Singapore and the United Arab Emirates (UAE).
Last year Arla announced that fizzy milk, a milk and tea drink and an energy drink rich in protein were all part of Arla’s ambition to triple its business outside standard white milk in the global beverage market.
“We are continually investing in new products to meet changing consumer tastes and preferences,” the spokesperson said.
Currently, Arla’s innovation focus includes developing ambient beverages, in which milk, yogurt or whey is the main content.
They can be flavoured, carbonated or with added specific benefits such as protein, fibres or grains, etc, according to Arla.
However, the team will also have to think beyond dairy, for example by using milk, yogurt or whey as an ingredient in other popular beverages such as sports drinks, water, coffee, tea and so forth, it said.
The benefits of milk
Along with calcium, milk also contains B vitamins, iodine and phosphorus – nutrients which aid bone health, cognitive functions and help generate energy.
Futhermore, over the last number of years, milk has been promoted as a sports energy drink, with the National Dairy Council (NDC) bringing top Irish athletes on board in milk promotions.
As a recovery drink milk contains three things which can help with recovery after exercise; lactose, proteins (such as whey and casein) and potassium (which contains electrolytes to rehydrate).
With butter prices through the roof at the minute, could a fizzy milk be the next frenzy in dairy?
Read more
€86 million Dairygold facility opened in Mallow
Green light for Glanbia’s third dryer at Belview
SHARING OPTIONS