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Deere and Co announced this week it has signed an agreement with Väderstad to sell its products through the John Deere dealer network in Russia and Ukraine.
John Deere already provides locally produced broad acre air seeding equipment. Both parties have agreed to provide combination air seeders as well as high-speed disc seeding and tillage implements. All products will be sold under the Väderstad brand throughout the region. The aim of the partnership is to give Väderstad more access to two huge markets – Russia and Ukraine.
On the after-sales side, both companies have agreed to cooperate on marketing, service, training and, most important of all, finance.
Further to this, both companies will start a technology collaboration so Väderstad equipment will communicate with John Deere tractors and MyJohnDeere.com. Aaron Wetzel, vice president of the John Deere crop care platform, said this will follow an increasing trend towards precision seeding and tillage applications.
From the outside it would seem Väderstad has made a strategic partnership with a major manufacturer in order to grow its business with key technology that John Deere needs.
On the other hand, John Deere can provide customers with another range of products, further strengthening the range it can offer.
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