Enterprise Ireland and the Irish Farmers Journal’s www.Toplink.ie website have joined forces with the National Ploughing Association to bring a completely new look and feel to the Innovation Arena of this year’s Ploughing, with a total investment fund valued at €50,000. The new-look Innovation Arena, with support by Enterprise Ireland, was launched at Enterprise Ireland head office recently.

This year, the layout of the arena will change to include consultation booths and a forum centre. Enterprise Ireland will be providing staff to assist with general enquiries, the Patent’s Office will have a stand and www.Toplink.ie will be offering media campaign advice.

The new arena provides a call to all innovators to submit their ideas to be included in the Ploughing Innovation Arena before the deadline of Monday 14 July. This year’s innovators are invited to apply online for a place in the arena from this week.

To apply, go to www.farmersjournal.ie or www.enterprise-ireland.com/ innovationarena, where you will see the conditions for entry and application details. Applications close on Monday 14 July 2014.