This is a subscriber-only article
As of this Monday, the Irish-made yoghurt brand is available to British shoppers from Sainsbury’s 150 supermarkets across Britain and Northern Ireland, Glenilen Farm said in a statement.
The Drimoleague, Co Cork farm, which processes its own milk and that of neighbouring suppliers, was already listed in the UK by Waitrose and speciality retailers, but the Sainsbury’s deal marks a shift in the scale of its British presence.
The retailer is stocking tree types of fruit-layered yoghurt from the farm. “Our new listing in Sainsbury’s is a big step in our ambition to significantly grow our brand in this increasingly important category in the dairy sector and introduce Glenilen Farm to UK consumers,” said Glenilen Farm’s Alan Kingston.
He and his wife Valerie told RTÉ Radio One that their products were benefiting from the positive image of Irish products in the UK. They added that they saw Brexit as an opportunity to get ready for larger and more distant markets.
SHARING OPTIONS: