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GM-free status labelling is becoming an established trend among German dairy product, where even some low-cost own-brand butter is now GM-free.
According to Gisbert Kugler, Ornua’s CEO in Germany, Kerrygold’s elite status may be challenged by this development. He wants Irish co-ops to consider producing GM-free butter for the German market.
The majority of imported soya used in Ireland is from genetically modified seed.
Kerrygold has built its market dominance on the taste, colour, and spreadability of Irish butter, Kugler explained. But the debate surrounding GM “is over” in Germany, Kugler told IFA county chairs on a visit to Ornua’s German plant.
However, their view was that while the Kerrygold brand must be protected, GM-free status would be difficult to attain and maintain.
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