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Latest figures from Kantar Worldpanel in Ireland showed that overall grocery market sales increased by 3.08% in the first 12 weeks of the year.
The latest supermarket share figures show grocery market sales are continuing to rise compared with last year.
According to figures from Kantar Worldpanel, SuperValu remains the largest supermarket in Ireland capturing 23.0% of consumer spend on groceries and increasing sales by 2.8% year on year.
Selling for lower prices
David Berry, director at Kantar Worldpanel, said SuperValu’s recent launch of its ‘‘Good Food Karma’’ campaign, which aims to inspire the general public to cook from scratch, saw strong growth across fresh staples in the past 12 weeks. Sales of fruit, vegetables, meat and poultry all increased.
Tesco stays in second place with the retailer’s share of the market standing at 22.2%. The supermarket chain managed to sell more items this year but at a lower average price point. The result saw a dip in value sales of 0.7%, but volume sales rose by 2.7%.
Bigger shopping trips have been driving sales in Dunnes Stores, with an additional €2.50 spent compared with this time last year.
Lidl maintained its position as the fastest-growing retailer, gaining 43,000 shoppers this year.
Increase in visits
David Berry also commented that as competition between the main grocery retailers remains intense; shoppers are visiting stores more often.
“Over the latest 12 weeks, the average household has made 63 separate trips for grocery items, an additional four trips compared with last year.
“This is linked to a reduction in the overall size of the average grocery trip – which has dropped from €22.40 last year to €21.60 – as we see a rise in top-up shops whereby consumers buy fewer items more regularly throughout the week.”
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