Lely-branded balers will no longer be available from April 2020, they will only be available in Massey and Fendt colours.
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After discontinuing the production of mowers, tedders and hay rakes from Lely in April 2018, AGCO will also stop the production of Lely-branded round balers and loader wagons in March 2020.
“We are very pleased to see that the AGCO full-line strategy with the major brands, Fendt and MF, takes effect. With the decision to end the production of green harvest machinery from Lely, we provide clarity on the market in good time,” said Dr Rob Smith, senior vice-president and general manager for AGCO in Europe and the Middle East. Dr Smith announces substantial investments in the product development and expansion of the production sites in Feucht, Waldstetten and Wolfenbüttel.
The new AGCO production sites for round balers in Wolfenbüttel and for loader wagons in Waldstetten are operating at full stretch for the Lely brand and for the AGCO full-line brands Fendt and Massey Ferguson (MF).
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After presenting the new round baler and loader wagon ranges at Agritechnica in November 2017, the order intake and demand for Fendt and MF machinery have not just developed very well, but significantly faster than initially expected.
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After discontinuing the production of mowers, tedders and hay rakes from Lely in April 2018, AGCO will also stop the production of Lely-branded round balers and loader wagons in March 2020.
“We are very pleased to see that the AGCO full-line strategy with the major brands, Fendt and MF, takes effect. With the decision to end the production of green harvest machinery from Lely, we provide clarity on the market in good time,” said Dr Rob Smith, senior vice-president and general manager for AGCO in Europe and the Middle East. Dr Smith announces substantial investments in the product development and expansion of the production sites in Feucht, Waldstetten and Wolfenbüttel.
The new AGCO production sites for round balers in Wolfenbüttel and for loader wagons in Waldstetten are operating at full stretch for the Lely brand and for the AGCO full-line brands Fendt and Massey Ferguson (MF).
After presenting the new round baler and loader wagon ranges at Agritechnica in November 2017, the order intake and demand for Fendt and MF machinery have not just developed very well, but significantly faster than initially expected.
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