Increases in the price of beef Supermac’s are asked to pay by factories should be passed directly to farmers, according to the company’s managing director.

Pat McDonagh said that while the price per kilo it paid increased year-on-year, the price paid to farmers decreased.

He said Supermac’s would continue to “do its duty” in supporting Irish farmers and asked that factories do the same.

He said the volume spent on Irish produce was an endorsement of its quality and said it was a key factor to the success of the company.

Pressure

However, he believed farmers have seldom been under so much pressure due to Brexit, the fodder shortage and the prices being paid for product.

“We need to be very careful that we don’t put Irish farm families under the kind of pressure that they can’t recover from,” he concluded.

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