SuperValu has come in for criticism this Saturday morning, after steak labelled as ‘Argentinian striploin steak’ was found for sale on shop shelves in its Cashel store, Co Tipperary.
IFA south Tipperary chair Erica O’Keeffe, who was in the store at 7am this morning, said that local farmers were shocked to find beef labelled like this in a store in Tipperary.
“There is no Bord Bia Quality Mark on the product or any other information about the source of the beef,” she said.
The product was found on the shop shelf by Tipperary dairy farmer Ray Hunt on Friday night.
Disgusted to see Argentinian steak been sold at our local @SuperValuIRL . With the current beef crisis here in Ireland, why is an Irish retailer promoting foreign steaks that have no quality assurance. ?????????? pic.twitter.com/00wus28ZZX
— Ray Hunt (@rayverehunt) March 1, 2019
IFA president Joe Healy said that “while SuperValu is claiming that the Argentinian in the title refers to the sauce, IFA is insisting that Musgraves, SuperValu’s parent company, make an immediate public statement on the matter”.
“Beef farmers are going through an incredibly difficult time and the very least we would expect is that all Irish stores would stock only Irish meat,” he said.
SuperValu comment
A spokesperson for SuperValu told the Irish Farmers Journal: “Following a discussion with the owner of Supervalu Cashel, we can confirm that the product in question is Irish striploin steak, with an Argentinian hot sauce rub. The product label, in this instance, may have caused confusion.
"SuperValu’s overall policy is that all of our fresh beef is 100% Irish and sourced from trusted farmers."
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